Tag Archives: users

User Experience – It’s all about the user

Posted on11. May, 2010 by Aad 't Hart.

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In earlier articles on Features and Functions versus User Experience, Is simplicity the new gold and the Survival of the Sexiest I already referred to changing end user expectations. At Exact we take this very seriously and we do not only want to deliver useful products, but also want to create usable and desirable products. [...]

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Going from a transactional towards an emotional relationship: A.D. time

Going from a transactional towards an emotional relationship: A.D. time

Posted on19. May, 2009 by Ronald Voets.

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Today Marcel van de Sandt and me visited A.D. time, a customer of Exact’s subsidiary in Kuala Lumpur, Malaysia. After having spent 5 days at Exact’s development centre in KL, we planned the morning to visit this customer and get feedback from their users.

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