New brand strategy: rebranding our products

This week we celebrate our anniversary and today we have reveilled a new brand strategy to the world. As you can see on this blog, a new visual identity with a new logo and a new tagline, ‘Exact. And it all comes together.”,  are part of this new brand strategy. We have launched a new website, all over the world our offices have been redecorated and the new logo already shines brightly on our new headquarter office that is under construction.

As a customer using Exact Globe, Exact Synergy and Exact Synergy Enterprise  you will notice that your product has been rebranded too. As of today, if you update or upgrade your software, our new visual identity will smile at you whenever you start your systems. Our Exact Online customers have maybe already noticed that the live environment of Exact Online has also been rebranded during the weekend.

For more information about our new brand strategy, please visit the new Exact corporate website. In the press release about our brand strategy you can also read the reaction of Bo Lykkegaard, IDC’s European Enterprise Applications Program Director.

Exact Online: more than 10.000 customers

But there is more to celebrate. Today we are also proud to announce that we are supporting more than 10.000 Exact Online customers in the Netherlands with growing their businesses. Thank you all for the trust you have placed in us! We will keep innovating and extending our Exact Online offering in the coming period of time, just like we have done in the past.

Product Update 395 now available

And like that is altogether not enough reason to have a party, today we have also made product update 395 for Exact Globe available for you to download. This blog is all about our products, so of course we have created a special blog post about product update 395 to show you what benefits this product update has to offer you.

If you would like to congratulate us with our anniversary: of course you are welcome do so in the comment section below.

They’ll not only benefit from the latest features right now, but also from the upcoming release of Microsoft Office 2010, which will see the light of day in the second quarter of 2010. A specific benefit for many customers will be the further integration between Windows Server 2008 R2 and Microsoft Excel 2010 for quickly analyzing information.

More information can be obtained from the Microsoft’s website.

On this blog we will of course share product related news with you, mainly focused on our corporate product lines Exact Globe, Exact Synergy and Exact Online. We will provide you tips & tricks and we will give you insight in the future direction of our products by showing you what we are developing for new product updates. But also if you just want to know what it is like working for Exact or if you’re wondering how Exact develops its products, you came to the right place.

At Exact, just like at many other companies, a lot of interesting conversations take place near the coffee machine. Colleagues tell each other what they are working on, exchange opinions and ask each other for advice. This Product Blog is our virtual coffee place where we want to have these kind of conversations with you, so your feedback is highly encouraged and appreciated. Feel free to share your two cents on how we could make this Exact Product Blog more useful and informative. If you want to keep track of what is going on here, please use the RSS-feeds or e-mail subscriptions to receive our latest posts at your own convenience.