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	<title>Exact Product Blog &#187; brand strategy</title>
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		<title>Today we celebrate 25 years of entrepreneurship</title>
		<link>http://blogs.exact.com/products/2009/11/today-we-celebrate-25-years-of-entrepreneurship/</link>
		<comments>http://blogs.exact.com/products/2009/11/today-we-celebrate-25-years-of-entrepreneurship/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:29:24 +0000</pubDate>
		<dc:creator>Eric van der Palen</dc:creator>
				<category><![CDATA[Exact Globe]]></category>
		<category><![CDATA[Exact Online]]></category>
		<category><![CDATA[Exact Synergy]]></category>
		<category><![CDATA[anniversary]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Exact]]></category>
		<category><![CDATA[IDC]]></category>
		<category><![CDATA[logo]]></category>

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		<description><![CDATA[Today we celebrate 25 years of being Exact. A new brand strategy and visual identity, a whole new website, a great new product release, a new record in the number of Exact Online customers and rebranded products: today it all comes together. ]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>It is 25 years ago that a group of students in Delft, the Netherlands, started a small company that offered clever software solutions to entrepreneurs. That small company has grown to a multinational company with 2.400 people spread across 40 countries that used to be called &#8216;Exact Software&#8217; and as of today is called &#8216;Exact&#8217;. And here at Exact we still do what our founders did 25 years ago: we serve entrepreneurial businesses with business software solutions that give you the freedom to successfully address challenges and opportunities, creating value for your customers and ultimately for yourself.</p>
<p><strong>New brand strategy: rebranding our products</strong></p>
<p>This week we celebrate our anniversary and today we have reveilled a new brand strategy to the world. As you can see on this blog, a new visual identity with a new logo and a new tagline, &#8216;Exact. And it all comes together.&#8221;,  are part of this new brand strategy. We have launched a new website, all over the world our offices have been redecorated and the new logo already shines brightly on our new headquarter office that is under construction.</p>
<p>As a customer using Exact Globe, Exact Synergy and Exact Synergy Enterprise  you will notice that your product has been rebranded too. As of today, if you update or upgrade your software, our new visual identity will smile at you whenever you start your systems. Our Exact Online customers have maybe already noticed that the live environment of Exact Online has also been rebranded during the weekend.</p>
<p>For more information about our new brand strategy, please visit the new <a href="http://www.exact.com" target="_self">Exact corporate website</a>. In the <a href="http://www.exact.com/global/en/about-exact/news/nr20091116a.aspx" target="_self">press release about our brand strategy</a> you can also read the reaction of Bo Lykkegaard, IDC’s European Enterprise Applications Program Director.</p>
<p><strong>Exact Online: more than 10.000 customers</strong></p>
<p>But there is more to celebrate. Today we are also proud to announce that we are supporting more than <a href="http://www.exact.com/global/en/about-exact/news/nr20091116.aspx" target="_self">10.000 Exact Online customers</a> in the Netherlands with growing their businesses. Thank you all for the trust you have placed in us! We will keep innovating and extending our Exact Online offering in the coming period of time, just like we have done in the past.</p>
<p><strong>Product Update 395 now available</strong></p>
<p>And like that is altogether not enough reason to have a party, today we have also made product update 395 for Exact Globe available for you to download. This blog is all about our products, so of course we have created a special <a href="http://blogs.exact.com/products/2009/11/technology-and-trend-adoption-product-update-395-is-now-available/" target="_self">blog post about product update 395</a> to show you what benefits this product update has to offer you.</p>
<p>If you would like to congratulate us with our anniversary: of course you are welcome do so in the comment section below. <img src='http://blogs.exact.com/products/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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