Aad ‘t Hart | Exact Product Blog

What are your emotions and feelings?

Posted on30. Jun, 2010 by Aad 't Hart.

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When you have interactions with products and services you get emotional involved. This is also true when having interactions with Exact and it’s influencing your experience, or better called your User Experience (UX). I’ve written about Functions and Features versus the User Experience, Simplicity being the new Gold, the Survival of the Sexiest and the [...]

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User Experience – It’s all about the user

Posted on11. May, 2010 by Aad 't Hart.

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In earlier articles on Features and Functions versus User Experience, Is simplicity the new gold and the Survival of the Sexiest I already referred to changing end user expectations. At Exact we take this very seriously and we do not only want to deliver useful products, but also want to create usable and desirable products. [...]

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What is your web identity?

Posted on18. Mar, 2010 by Aad 't Hart.

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The web has become an important part of our lives. We use the web to find and share information, to communicate and buy stuff. We are spiders stuck in the World Wide Web. The web lives, every day new sites, services and opportunities emerge. The constant expansion and change also brings challenges and makes it [...]

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Survival of the Sexiest

Posted on06. Mar, 2010 by Aad 't Hart.

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We are entering a new world with new success factors. Rajesh Patel mentioned, during the Exact Partner Conference, ‘the survival of the sexiest’. It’s not about sophisticated functionality anymore, but it’s about convenience. In earlier articles about Functions & Features versus User Experience and Is Simplicity the new Gold I already wrote about this. It’s [...]

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Is Simplicity the new Gold?

Posted on06. Dec, 2009 by Aad 't Hart.

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For most business applications the following rules is true: 80% of the users only uses 20% of the functionality. This brings interesting challenges in product design. I already touched this in an earlier article on Functions & Features versus User Experience. Over the years most products gain more and more powerful features that are often [...]