We are entering a new world with new success factors. Rajesh Patel mentioned, during the Exact Partner Conference, ‘the survival of the sexiest’. It’s not about sophisticated functionality anymore, but it’s about convenience. In earlier articles about Functions & Features versus User Experience and Is Simplicity the new Gold I already wrote about this. It’s a trend that will change the way we look at business automation. Features versus User Experience needs to be balanced very carefully. You can clearly see this in the Featuritis Curve.
We currently make significant investments into knowledge, expertise and research towards improved User Experiences. This is also why we are, and I admit late, working on multi-browser support and a mobile web application for Exact Synergy Enterprise. I’m very interested to learn your emotional experiences with our solutions.